2016 – Start of work with the Middle EastAccompanied business delegations in Russia and the UAE, participated in international exhibitions in Moscow and Dubai.
2017 – Founded the travel startup ToRussiaWithLove (www.trwl.today), promoting Russia as a tourism and business destination for the Arab world.Implemented projects for Coca-Cola Middle East, Schneider Electric Saudi Arabia, and Saudi Telecommunication Company.
Organized trips to Russia for sheikhs, royal family members, celebrities, and other VIP guests from the region.
During the 2018 FIFA World Cup, brought more than 1,000 tourists from the Middle East to Russia.
2023 – Founded InterSummit, an international project fostering business, investment, and cultural ties between Russia, the Middle East, and other regions.
InterSummit helps entrepreneurs, investors, and government institutions find each other and build effective partnerships.
Major events were held in Moscow and Dubai with the participation of Dubai Silicon Oasis, Dubai Chamber of Commerce, UAE Ministry of Economy, Russian Ministry of Industry and Trade, Dubai Department of Economic Development, and other institutions.
2025 – Expanded InterSummit to India, launching cooperation with leading Indian corporations, including Reliance, Uflex, and other market leaders.
Author of books, passionate about Middle Eastern culture and Russian literature.